What Is White Label Content Marketing? What You Need to Know
The Glorious Company Team
What Is White Label Content Marketing?
Benefits of White Label Content Marketing
Increases Your Organic Traffic
Increases Your Authoritativeness and Trustworthiness
Guarantees High-Quality Content
Lets You Offer More Services to Your Clients
Examples of White Label Content Marketing
Businesses of all sizes, whether B2B or B2C, need to stand out in today’s hyper-competitive industries. You need to educate your customers about your products and generate leads from organic search, paid ads, and social. Unfortunately, most businesses lack the expertise or time to invest in creating content for their brand. Luckily, white label content marketing is your solution.
The demand for content for 2023 and beyond is only heating up. According to a recent survey, two-thirds of marketing professionals believe that demand for content will grow between five and 20 times in the next two years. If you run a business and need content for your own brand or your clients’, you need to satisfy this demand for content.
White label content marketing relies on a third-party agency or freelancer to supply high-quality content for your brand or that of your clients.
What Is White Label Content?
White label content is content that your brand outsources to a content marketing agency, which then produces the content for you and gives you ownership of it. This content then becomes yours, and you’re free to put your own branding on it, so it in effect appears to the outside world that you’ve created that content all on your own.
Once you have control of this content, you have the right to promote, distribute, publish, and use it the way you see fit. It becomes an extension of your branding, and you can use it in your marketing campaigns.
What Is White Label Content Marketing?
White label content marketing is any one of the forms of content that a third-party agency produces for your brand, which you can use to promote your own products and services or which you can resell as your own content.
This includes:
Articles
Website copy (landing pages, service pages, about pages)
Case studies
Ebooks
White papers
Emails
Reports
Video
Social media content
Essentially, a freelance agency, content writer, or even videographer creates the content, based on your specifications, and transfers ownership of it to you. You then use this content on your business’ blog, emails, and other marketing materials. As an alternative, you can also resell this content to your own clients, under your brand.
Here’s an example. If you hire an agency to spearhead your content strategy for your website, and they write content for your blog under your team’s bylines, the content produced is white labeled.
Here’s another example. If you hire a freelancer to create videos for your website or social media channels, that’s also white labeled content.
Benefits of White Label Content Marketing
You need white label services for a number of reasons, all of which provide advantages to your way of doing business. Here’s a quick rundown of what you can expect when you work with a white label provider.
Increases Your Organic Traffic
By leveraging subject matter experts to whom you outsource your content creation, you can boost your search engine rankings and attract more visitors.
With white label content writing services, you can effortlessly create blog posts, white papers, and social media content that resonate with your target audience. This not only improves your brand's visibility but also establishes you as a thought leader in your industry.
The white label agency takes care of the entire content creation process, from ideation to production, ensuring a constant flow of compelling content for your website. And with their expertise in SEO, they understand how to optimize content for search engines, maximizing your chances of ranking higher.
Helps Your SEO
Search engine optimization is an ongoing process for any website due to the competition from other websites in your industry, which are trying to take search market share away from you. One of the most surefire ways to optimize your website for organic search and keep it highly ranked in the search engine results pages (SERPs) is to tell Google’s algorithms that you’re always producing content.
Search algorithms respond positively to fresh content on the web. Creating and regularly publishing content to your blog, for example, with content from a third-party white label service tells Google that your website is always fresh. Blogging helps SEO.
Makes You More Productive
Working with a white label content marketing agency, you can streamline your online marketing campaigns and have a consistent flow of content to support your goals. Whether it's blog posts, white papers, or social media marketing content, their team of white label content writers delivers compelling material tailored to your target audience.
As a result, you can free up time and resources to focus on the core aspects of running your business and increasing profits. White label content services will handle the content demands, ensuring that you have top-notch content for review and use in your marketing strategy.
Partnering with such an agency allows you to leverage their expertise to produce custom content for your own needs. This creates a multiplier effect, injecting your brand’s marketing efforts with a competitive edge they’ve never enjoyed before.
Increases Your Authoritativeness and Trustworthiness
Authoritativeness and trustworthiness are two parts of Google’s E-E-A-T framework, which are SEO ranking factors for websites. The more high-quality content you produce on your website—or that you resell to your own customers—the more E-E-A-T your brand will have on the web.
Many businesses don’t have the expertise or time within their own in-house teams to write this content. If you don’t have expertise or time to create this well-researched content yourself, then partnering with an agency for white label content marketing will be a game changer for your online credibility.
Guarantees High-Quality Content
A partner agency guarantees high-quality content that meets your specific requirements.
By partnering with a white label content writing agency, you can leverage the expertise of subject matter experts and experienced writers who produce well-researched and professionally written blog posts, white papers, social media content, ebooks, case studies, and more. These copywriting experts have a deep understanding of the digital marketing landscape and your industry, which allows them to create content that powers your marketing strategy.
Lets You Offer More Services to Your Clients
Outsourcing means you’ll leverage the specialized skill sets of freelancers to supplement your own product and service offerings. This empowers you to make more revenue by offering a greater range of products and services to your own clients than you would alone.
For instance, if you’re a web design firm and don’t produce content on your own, working with a white label provider suddenly makes it possible for you to shoot videos, write blog posts, and provide SEO consultations.
This has a positive impact on your own bottom line.
More Affordable Than In-House
Finding the right balance between quality and affordability is crucial. White label content marketing offers an affordable solution of premium quality for businesses looking to enhance their marketing efforts without breaking the bank.
One of the main advantages of white label content marketing is that it is more affordable than in-house content creation. By outsourcing your content needs, you significantly reduce costs associated with hiring and training a dedicated content marketing team and paying for their salaries. Compare the cost of hiring an agency for a few thousand dollars per month to a full-time employee, whom you’re having to pay almost six figures per year.
Examples of White Label Content Marketing
Many types of material fall into white label content marketing. The best way for you to have an explicit understanding of what falls into this category is with specific examples of each type.
Content Marketing
Content marketing is sort of an umbrella term, which is quite general and with good reason.
It covers a plethora of assets that a third-party can produce for you, like:
Blog posts
White papers
Website pages
Guest posts
Reports
Ebooks
Infographics
Video scripts
Videos
Social media copy
What all these types of content have in common is how they excel as white label products. Each of them is a brilliant opportunity for either you or your clients to engage customers, position yourself as the authority in your niche, and resell content solutions.
Social Media
Third-party agency copywriters are masters at communicating and crafting your brand voice on social media. They specialize in engaging customers while staying true to your tone of voice with the copy they churn out. A third-party copywriter is able to write conversationally for social platforms, along with being mindful of requirements like character limits, how to sound persuasive, and how to humanize your brand for people.
If you don’t have time to curate social content and spend hours each week devising social copy to interact with your followers and customers on X, LinkedIn, or Facebook, then a white label solution is what you need.
Video
Video production is increasingly in-demand as a form of content. Google has placed more importance on embedded videos in articles in recent years, but video production is a complicated task that most businesses aren’t comfortable doing on their own.
This is another form of white label content marketing you can obtain from an agency to improve the quality of your own website or to resell to your own clients. Either way, video content only helps your organic traffic and website conversions.
What to Look for in a White Label Content Provider
There are many white labelers selling their services on the Internet. Your job as a business is to ensure that you’re screening them properly, so you can get the best value from the white label provider you’re going to partner with. As you’re evaluating them, judge agencies and freelancers on the following qualities.
Expertise
This one may seem obvious, yet not all white labelers are experienced in what they’re trying to sell to you. Expertise is everything. It’s important to work with subject matter experts who can create high-quality content that resonates with you or your clients' target audience.
With individual freelancers, you risk inconsistent quality and a lack of expertise in specific industries. By partnering with skilled white-label content writers, you can ensure a steady flow of material that meets your demands and keeps up with the ever-changing digital marketing landscape.
Whether it's blog posts, white papers, social media content, or video content, white-label content marketing allows you to leverage the expertise of professionals who specialize in different types of content creation. This means you can use a wide range of content offerings on your own website and social platforms, as well as offer a wide range of options to your clients, without the need for an in-house team or extensive budgets.
Professionalism
Another quality to screen for is professionalism. Not all white label agencies are created equal; thereby, it’s necessary to evaluate their professionalism, too.
Ask yourself the following questions:
Does the white labeler have a professional website with a real business address?
Do they have a Google Business Profile with reviews?
Are there case studies available to look at past client work?
Are the agency’s principals ready to meet with you by video?
Is the agency accessible via email, and do they respond in a timely fashion?
How you answer these questions should make a big difference in your selection. For instance, if the white labeler’s website looks sketchy, that should raise red flags, along with having no Google reviews. At the end of the day, whichever white labeler you choose, you want to be reassured that they’ll be reliable, always responsive, and transparent if you do partner together for content creation.
Pricing
It also helps to set reasonable pricing expectations before you work together. While a white label content marketing service is indeed more affordable than hiring a specialist in-house, there’s still a cost involved with getting premium content delivered to you, along with being able to either rebrand it as yours or resell it to your own clients.
Based on your monthly content needs, expect to pay a few thousand per month for a white labeler. Compare that to the salary you’d pay an in-house person for a year, though, and you’re still going to save a lot of money. Of course, this is only a general guide since one-off content projects (like an ebook) or SEO consulting would likely cost you less.
Always look for a white label agency that offers free consultations and pricing estimates, such as what we at The Glorious Company offer. Contact us now to get an estimate for your monthly white labeling needs.
Stellar Project Management
Project management skills are also desirable, if not necessary. All of the work in content production involves ideation, content planning and strategy, drafting or creation, timelines, a feedback round, and then final publishing. To get a piece of content from start to finish requires project management: keeping track of all deliverables’ progress and ensuring they are completed before or on deadline.
A while label content service that’s disorganized and doesn’t understand this principle will do more harm than good to your business. That’s why we advise you ask any provider you’re considering about how they work, specifically what processes and tools they use to get a piece of content over the finish line.
Choose to Upgrade to White Label Services Today
No matter what industry you’re in, you need to either educate your clients or your clients’ customers with informational content. That’s crucial to your ability to generate leads, keep your customers happy, and increase your revenue. The demand for content is only increasing as we go forward.
If you don’t have the time or expertise to create this in-demand content yourself, which is critical to your SEO and net sales, then it’s time to outsource this content creation to specialists. And there are none better than white label content services.
If you’re ready to partner with a white label agency to drive more organic traffic, conversions, and sales to your website, contact The Glorious Company today for a no-obligation consultation.
Have any questions? Keep the conversation going by leaving a comment below.
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